Sponsors are becoming more visible at the Winter Olympics with product placement and arena shoutouts
MILAN (AP) — Eileen Gu and all the other freestyle skiers wait for their scores by a large Powerade-branded cooler, then glide away without taking a drink. Bottles of the blue sports drink are stacked ...
The International Olympic Committee’s three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating ...
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in ...
BERLIN, Dec 11 (Reuters) - The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said IOC presidential candidate Morinari Watanabe on ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results