Right now, as part of its Winter Sale, Patagonia is taking up to 40 percent off cold-weather essentials like beanies, down-filled mittens, cashmere hoodies, wool sweaters, and a wide range of parkas,

And while Patagonia rarely has sales, the brand just announced the start of its big Winter Sale starting on January 16 that features bestsellers up to 40% off. We're talking utility jackets, durable ski bibs,

These are rare sale prices on iconic jackets, pullovers and bags designed to withstand years of use and abuse.

That’s especially true today, because the brand launched its Winter Sale this morning, and I found plenty of rain jackets, fleeces, and puffers for 50 percent off. Check back here often, because I’ll be updating this list a couple of times per month.