America’s highest-profile retail chains are walking a difficult tightrope — trying to blunt the financial hit from tariffs by raising prices for consumers without angering them or President Donald Trump.

President Donald Trump has ripped into Walmart, saying on social media that the retail giant should eat the additional costs created by his tariffs.

Walmart has indicated that consumers will soon start seeing higher costs as Trump's tariffs have begun to take effect. And retailers broadly have tried to warn consumers about imp

Analysts say Walmart's thinner margins and price-sensitive shoppers may have influenced the company's decision to speak out.

Trump urged Walmart to absorb tariff costs, citing its profits, but the retailer plans price hikes due to slim margins. Here's why, and what it means for shoppers and the retail industry.

I was hoping for either Big Macs or pizza. That would have been better than the food that we were served,” said Nicholas Pinto.

High-income U.S. consumers are pulling back. Mortgage applications are down, Walmart (WMT) is reporting grocery gains from monied households suddenly keen for deals on eggs and bananas. And now Target joins a growing list of beloved brands waving the red flag that a recession may be coming.

Walmart and President Trump are at odds over rising prices attributed to tariffs. As the retail giant faces pressure to absorb costs, consumers brace for potential price hikes on essential goods.