Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the project.

Obviously, those rumors never came to pass and as the years went by without a release, we assumed the project was dead. But a new report claims that might not be the case, According to Mark Gurman’s latest Power On newsletter, the project still has a glimmer of life.

Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened. Now,