Voice actor Ashly Burch responded to an internal Sony tech demo featuring a generative-AI controlled version of the hero she plays in the Horizon Zero Dawn games, Aloy, saying it’s exactly why she and other game performers are currently on strike. “I am worried for this art form,” she told fans in a new TikTok video.

Horizon voice actor Ashly Burch speaks out about leaked AI tech demo of her character and calls for AI protection for game actors.

On 15 March, 2025, actress Ashly Burch – who plays Aloy in the Horizon franchise – posted a video statement on the leaked AI footage, emphasising that she was told that her performance was not used to create the AI model. She also reflected that she was “worried about this art form.”

Horizon franchise lead voice actor Ashly Burch responds to the Aloy AI chat bot reveal and its role in the ongoing SAG-AFTRA strike.

Sony is testing out new AI software, and it's using a beloved character--Aloy from the Horizon series--to show it off.

The use of AI in video games continues to stir controversy, and Horizon series actor Ashly Burch has spoken out about the leaked internal Sony video featuring a generative AI version of Aloy.

Horizon actor Ashly Burch has addressed the AI Aloy video that leaked online last week, using it to call attention to the demands of striking voice actors. Last week, The Verge reported on the emergence of an internal Sony video showing off tech that uses Aloy from the Horizon series to demonstrate AI-powered characters.

Ashly Burch, who voices Aloy in Horizon Zero Dawn, speaks out about the usage of A.I. in video game development after leaked footage of an A.I. Aloy.